Branding for Ready, Set, Squash!
Ready, Set, Squash! is a brand new schools programme, designed by England Squash to help teaches and coaches deliver fun, high-energy squash sessions in line with the primary school curriculum. It aims to get children moving, teach them vital skills and inspire the next generation of squash talent. Teachers are supported with ready-made lesson plans and free resources, and coaches can grow their audience within schools, all whilst supporting the growth of squash.
The challenge with this branding was to create a fun, accessible and child-friendly identity, whilst still appealing to the primary audience of teachers and coaches. Alongside England Squash, I created a fresh and engaging visual identity for the programme that mixed bright and inclusive colours, engaging photography and dynamic shapes and typography. It can be applied flexibly, working equally across large scale print formats and classroom worksheets.
