Branding for WeProsper
I created this visual identity for a new coalition of charities whose aim is to support the economic empowerment of women all over the world, particularly in the global south. I designed a flexible logo system and toolkit across three separate colour palettes, bringing to life different strands of the coalition. The elements of the logo represent a sense of prospering and advancing together - echoed across the brand in different ways.
![](https://cdn.myportfolio.com/b8a3da6a-0233-420a-be5d-8de497371a8e/7bf0e230-fba0-4ca2-a76e-62181d4c5eb0_rw_1920.png?h=e4f9eadf518c5d1997e4831d7279af6a)
![](https://cdn.myportfolio.com/b8a3da6a-0233-420a-be5d-8de497371a8e/5945fc0a-ea26-4dfe-b2d5-7395730facea_rw_3840.png?h=dd3c1d4ce77e72a9e91d9714f76e8139)
![](https://cdn.myportfolio.com/b8a3da6a-0233-420a-be5d-8de497371a8e/f0ed7160-6962-457f-869c-d3026c7bbdfa_rw_3840.png?h=6aa7a656bf0c1b3bb5a659fd6e9917ab)
![](https://cdn.myportfolio.com/b8a3da6a-0233-420a-be5d-8de497371a8e/7b895b00-a720-4e45-a088-f1036ce95a11_rw_3840.png?h=ca18429094f122f7cbde2a2727d5a2f8)
![](https://cdn.myportfolio.com/b8a3da6a-0233-420a-be5d-8de497371a8e/78788666-d636-4bb2-a2db-df4ed5fab624_rw_3840.png?h=8a48fd519b13d9bfe29b35a302bbb596)
![](https://cdn.myportfolio.com/b8a3da6a-0233-420a-be5d-8de497371a8e/ed757951-4535-4b28-81f5-eb86883a99d6_rw_1920.png?h=4d51a982265f005e737784c3d9796335)
![](https://cdn.myportfolio.com/b8a3da6a-0233-420a-be5d-8de497371a8e/e187a7f2-c3e0-47a0-aba3-a69b0399931d_rw_3840.png?h=a1ada2c324b30c00a91ea039c0d8a4be)
![](https://cdn.myportfolio.com/b8a3da6a-0233-420a-be5d-8de497371a8e/36227875-f804-4457-81a4-2918bd2a1691_rw_1920.png?h=a8307a905022e4fedb6cf187648ce72c)
![](https://cdn.myportfolio.com/b8a3da6a-0233-420a-be5d-8de497371a8e/7dfbcd28-1c9d-4af3-b607-2f19432eeb5d_rw_1920.png?h=142c57423057055ff727c72aaa1ae271)