Breeze into the Forest campaign
British Cycling and Forestry England want to encourage women to join free group bike rides. I brought this campaign to life by combining photography and simple overlaid graphics. The colour palette is inspired by the forest and complimented with the signature red of British Cycling's women-only cycling programme (Breeze) - which also led to the name of this campaign.
![](https://cdn.myportfolio.com/b8a3da6a-0233-420a-be5d-8de497371a8e/932b0e26-1cce-4d5d-9602-ca380e30b0d1_rw_1920.png?h=f3b7f7f34cae82c2c81667da2900a40c)
![](https://cdn.myportfolio.com/b8a3da6a-0233-420a-be5d-8de497371a8e/32de4a63-ef86-4a87-928b-96b82ad23075_rw_1920.png?h=c5a56f1d3c3c2b4d1073322e55f3b1e0)
![](https://cdn.myportfolio.com/b8a3da6a-0233-420a-be5d-8de497371a8e/c43c45e1-790c-4886-9edc-d6857f8b4e4e_rw_1920.png?h=2f7bf15812dbc3897d800d1d84ac0c8c)
![](https://cdn.myportfolio.com/b8a3da6a-0233-420a-be5d-8de497371a8e/c2267a78-1028-42bc-af73-e0e134e7aeb7_rw_1920.png?h=3fc0be6e7eb07a9d9d66f770f13bfc08)