Illustrations for British Cycling
In March 2025, British Cycling launched a new strategy to guide their activities over the next five years. They asked me to produce a series of illustrations to bring to life their ambitious plan and highlight how cycling can positively impact people's lives. The suite of illustrations needed to be as inclusive as possible, showing a real range of people; old, young, professionals, families, commuters, leisure cyclists, volunteers and more, with different levels of ability also represented. With one uniting idea: to represent the joy of cycling.
