Rebrand for Synergy for Justice
Synergy for Justice is an international NGO working to advance justice for survivors and fighting to ensure human rights violations don't go unpunished. After working with a limited visual identity for a number of years, they wanted help to develop a full brand toolkit to increase their visibility and amplify their voice. They also needed a more flexible set of templates to use across their digital platforms. The team was rightly attached to their logo and a palette of two blues; to retain their existing look and feel I built upon these elements, tweaking the logo for legibility and adding in complimentary colours to the palette. I created a bold typographic style, suitable for their strong, unwavering messaging, and simple graphic shapes inspired by the logo to organise information.
