Vote with Confidence campaign
MakerChange Studio asked me to come up with a digital campaign identity for an upcoming referendum in Moldova, to gauge the public's support for joining the EU at a future date. The campaign was neutral, looking to convince Moldovans to vote, whatever their viewpoint. The target audience was mostly younger people, susceptible to encounter misinformation online. To ensure the graphics were as visible as possible, I created a system of vibrant colours, optimistic gradients and simple symbols to convey the campaign messaging.
